Why Facebook is a Great Tool to Drive Sales for your Boutique.
Basically, there are many unique opportunities for the use of Facebook that can be used to market businesses successfully. However, marketing through Facebook is different from marketing through other media. For instance, since you can make a television ad on a radio, you also cannot market on Facebook the same way as in a magazine.
Facebook is considered to be a social space for people to chat with friends, look on photos and videos as well as to relax and have fun. Therefore, for you to sell on Facebook you need to join conversations in order to be part of the community. Using hard-sell tactic may not work on Facebook. Hard-sell tactics include posting about the products repeatedly, listing the prices and products, as well as using advertising slogans. This can make users to say negative things about your business or they could unfollow you.
It important to have a goal as well as a strategy when marketing on Facebook. For instance, a boutique can decide that the goal is to increase sales by 10% through Facebook comment. On the other hand, the strategy could be posting photos of customers with the clothes they have purchased from the store. A goal and a strategy give the business a direction as well as a way to measure its success.
Encouraging users to comment and your reply quickly is also a great tool. To achieve this, allow users to contribute to topics they are interested as well. When the users post comments, ensure you respond quickly. Failure to reply to comments can weaken the user’s willingness to engage with you. As a result, they drift away gradually.
You can use other ways to help you sell on Facebook as well as promote your store. Such strategies may include.
1.Providing discounts and promos.
Many people will like a page just to get a coupon or a discount. Customers are enticed to buy especially when they get discounts for landing to your business through Facebook. At the same time, your business is promoted since users can share to allow their friends to learn about a discount.
2. Enable sharing.
Your business can reach many people when the share option of the Facebook page of your business has been activated. As a result, users browsing on the products may share with other friends and family on Facebook. This allows you to have more fans for your business. At the same time, you are able to sell on Facebook easily.
Facebook offers a good opportunity to promote and make sales for your product. Nevertheless, what matters is the strategy and the way you use them.