SMS Marketing The Latest Advancement In Marketing Strategy
Today the technology has developed to such an extent that it becomes much easier to stay connected with people.The leading method of mobile marketing is the SMS marketing and this is perhaps the cheapest way of communication with your customers. One of the most effective forms of marketing is SMS marketing, but what exactly does this involve and what advantages does it have over other marketing techniques? This article explores the subject and the benefits it can offer businesses.
Mobile marketing refers to a set of marketing techniques that take advantage of customers’ close relationship with their mobile phones to effectively communicate new offers and information.As the mobile or SMS marketing is considered as the spam free communication system, therefore, you are much more free to have personalized marketing with the help of this marketing system and this method of marketing strategy has been widely spread throughout the world with a good response, and now it started to have its grip on the United States.Even if your customer is not within reach or if the mobile is switched off there is very less risk of your message for getting lost.SMS marketing is also better than a telephonic conversation in several ways and the most important is that with the help of SMS marketing it consumes less time to communicate with the customers than telephonic conversation hence the sales person need not waste a good deal of time in making the customer understand what information you want to deliver to your customer.
Therefore if you send an SMS instead of calling it would be that you are not going to disturb your customer much and even your message is delivered to him.Therefore by keeping all these factors in mind, most of the business organizations are preferring this means of communication with their customer than telephonic communication or email marketing.There are also no barriers to communication via text message; the customer does not have to be indoors, online or watching television to receive an advert, they can be anywhere. The service can also be used with text messaging which allows the consumer to directly reply to a business’ inbox thus allowing for retail businesses to send out satisfaction surveys to collect data about peoples’ experiences with their services and this enables the business to effectively monitor responses to particular campaigns and compare their responses to any sales data.Time is of the essence when it comes to reacting to opportunities within a competitive retail market.Online shopping is prevalent in today’s society with many people doing it for convenience or they just simply don’t have the time to go out.Mobile phones are virtually ubiquitous among consumers in today’s marketplace, especially in wealthy, developed countries.
Regarding what SMS marketing is used for, many companies like to use it to promote exclusive offers because it’s a way of making the customer feel valued and it improves brand loyalty.