SEO Scams to Avoid
There has been an increase in application of desperate SEO measures as more business compete for search engine ranking. Even people who knows what it takes to do optimize their website are lacking the confidence that their strategies will be successful. Under this consideration they prefer t hire SEO companies. Some other people are lacking in the skills necessary to conduct SEO. There are other people who do not have time required to implement the SEO strategies. This justifies the reason for existence of SEO companies. While some of them remain true to their word, there are others that don’t. There are some SEO companies that are scams meant to swindle cash from you.
There are few things that can tell you that this is a SEO scam. You should not transact with any SEO company that has some unclear features One way to identify a SEO scam if a company without clear introduction and contact. Any SEO company should have clear contact information of the email, phone number, website, social media and location. This information will easily allow you to find the company reviews. In case this is not provided, avoid doing any transaction with the company.
Treat any SEO firm with suspicion if it promises you guaranteed ranking. No company has a way of influencing the search engine ranking. TThat is the role of bots that crawl the internet and indexing the websites as well. A company can only guarantee you high ranking by use of long tail keywords which can be beneficial to you. The risk is that the company use long-tail keywords that are rarely searched and those without any relevance to what you sell.
Should any company tell you that it has special relationship with Google, consider it as a scam. Google cannot establish a partial arrangement simply because it has to serve its clients with the highest level of integrity. It has to ensure that customers treat it with dignity by shunning any corrupt deal. No Google employee wish to jeopardize a well paid career for the sake of a shadowy company.
You should be suspicious when dealing with a company that is offering free trial services. SEO is not just costly but also involving and time consuming. Still, how do you expect a very short time trail to give you significant results? This translates to the fact that it is hard to find serious SEO business that is willing to do all these without getting paid. A company offering a free trial services will require you to provide information about your website where unverified software and malware are used.
There are no chances of using SEO shortcuts. The search engines have policies and procedures of ranking websites. Avoid dealing with any company that says it uses secret SEO strategies.